10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
These 10 free MMB questions are organized by exam domain, so you can see how each part of the Meta Certified Media Buying Professional blueprint is tested. Reveal the answer and explanation under each question.
Domain 1: Campaign activation in Meta Ads Manager
Question 1
A retailer's Traffic campaign generates inexpensive landing-page views but few orders. Its Purchase event is accurate, receives substantial volume from other campaigns, and is available for optimization. The next campaign must maximize the number of completed website purchases within a fixed budget, not visits or cart additions. Which setup most directly serves that brief?
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Correct answer: B - Sales objective; Website conversion location; maximize conversions using the Purchase event.
Question 2
Purchase totals become inflated after a retailer adds Conversions API alongside the Meta Pixel. For one order, both sources send Purchase to the same dataset within seconds. The browser sends eventID 'B-731'; the server sends event_id 'S-908'. The order value and currency agree. What correction keeps both sources reporting the Purchase event without counting the same order twice?
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Correct answer: A - Send the same transaction-specific event ID with both copies of the Purchase event.
Question 3
A client owns a Page, an ad account, and a product catalog in its business portfolio. A new agency must create catalog ads and review results for that client, without gaining control over its other brands. The client also wants to remove the agency's access when the contract ends. How should access be arranged?
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Correct answer: A - Share the required assets with the agency as a partner, granting only the permissions its work requires.
Question 4
An advertiser uses Advantage+ audience with the United Kingdom as a location control and ages 25-44 as an audience suggestion. A report shows profitable purchases from people aged 45-54, all within the United Kingdom. There is no business or policy requirement to exclude those ages. A colleague says the campaign is ignoring its restrictions. Which response is accurate?
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Correct answer: D - Continue evaluating performance; the age suggestion can expand while the location control remains in force.
Question 5
An Advantage+ catalog campaign should retarget shoppers with the exact bag variant they viewed. The catalog contains item IDs 'BAG-17-BLK' and 'BAG-17-TAN'. A visit to the black bag sends ViewContent with content_type 'product' and content_ids ['BAG-17']; no catalog item has that ID. Which integration change directly resolves the product-matching problem?
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Correct answer: C - Send the viewed variant's exact catalog item ID in the ViewContent content_ids parameter.
Domain 2: Campaign management in Meta Business Suite
Question 6
After a mobile website release, a buyer sees the following changes in a website sales campaign: link click-through rate remains 1.8%; the share of link clicks producing landing-page views falls from 84% to 38%; and the purchase rate among recorded landing-page views remains 3.2%. Event tracking has been validated, and the ads and audience are unchanged. Where does this pattern point first?
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Correct answer: D - A loading or redirect problem between the ad click and the destination page.
Question 7
A sales campaign previously spent its budget at a $29 average cost per purchase. After the buyer introduces an $18 cost per result goal, spend drops sharply. No other settings change, and tracking, payments, and ad approval are healthy. The business can profitably acquire a customer for up to $36 and wants to recover purchase volume. The most appropriate adjustment is to:
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Correct answer: B - Raise the cost per result goal toward $29, then monitor purchase volume and acquisition cost.
Question 8
Six purchase-optimized ad sets advertise the same offer in the same country. They differ only by overlapping interest selections, each receives little conversion data, and all remain learning limited. Their combined budget is fixed, and no separate audience budgets or offers are required. Which restructuring best addresses the fragmentation without changing the business outcome?
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Correct answer: A - Consolidate the similar ad sets so the available budget and Purchase events support fewer learning processes.
Domain 3: Campaign objectives
Question 9
For the same reporting period, a retailer's prospecting campaign spends $8,000 and reports $24,000 in purchase conversion value. Its retargeting campaign spends $2,000 and reports $12,000. Both use the same attribution setting and currency, and the reported purchases do not overlap. The account's purchase ROAS target is 4.0. Which statement belongs in the account-level summary?
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Correct answer: C - Purchase ROAS is 3.6, so the combined activity falls below the target.
Question 10
A testimonial video receives most of an ad set's spend and reports a lower cost per purchase than a product demonstration. The buyer wants to establish whether the creative concept causes the difference, rather than relying on Meta's unequal delivery between the two ads. Which experiment would answer that question most cleanly?
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Correct answer: B - Use Meta's A/B test to randomly assign people to nonoverlapping groups, with equal budgets and otherwise matching settings.